Phenomena
Palo Alto theme · by Presidio
$42094% positive · 312 reviews
A colorful, image-heavy Shopify theme built for DTC beauty and cosmetics brands with bold typography, editorial lookbook sections, and shoppable hotspot imagery.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 25 January 2017
- Last updated
- 6 August 2026 · v9.2.0
- Updates
- 102 releases
IndustryBeauty skincare
StylePlayfulBold maximalistEditorial
PositioningDtc modernMid market
LayoutImage ledLookbook ledStorytellingGrid dense
CatalogueMedium 20 250
StageScalingEstablished
Features
43Cart and checkout7
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion16
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Stock counter
Merchandising11
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Product tabs
- Product videos
- Size chart
- Slideshow
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Palo Alto
Same theme and same licence — these are preset designs, not separate purchases.
Phenomena Shopify theme — common questions
- How much does the Phenomena Shopify theme cost?
- Phenomena by Presidio costs $420 USD (one-off) in the Shopify Theme Store.
- Who is the Phenomena theme best for?
- DTC beauty/cosmetics brands with a playful, Gen-Z-leaning visual identity who want editorial storytelling blocks, shoppable image hotspots, and a mid-sized product catalog (20-250 SKUs).
- When should you not use the Phenomena theme?
- You need a subdued, luxury-minimal aesthetic, sell in a non-beauty vertical, or have a very large catalog (1000+) requiring heavy filtering infrastructure.
- How many styles does Palo Alto include?
- Palo Alto ships 5 preset styles, including Phenomena. They share one licence, so buying the theme gives you all of them.
- When was the Phenomena theme released?
- Palo Alto was first released on 25 January 2017, and was last updated on 6 August 2026 across 102 releases.
- Is there a live demo of the Phenomena theme?
- Yes — the official Phenomena demo store is at https://palo-alto-theme-phenomena.myshopify.com/
