Soothe
Filo theme · by MUUP
$11095% positive
A beauty-focused Shopify theme with bold red/black branding, category-driven navigation, and conversion-heavy product pages featuring countdown timers, stock counters, and size/pack swatches.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 23 December 2025
- Last updated
- 16 September 2026 · v4.0.0
- Updates
- 6 releases
IndustryBeauty skincareHaircareFragrance
StyleBold maximalistEditorialPlayful
PositioningDtc modernMid market
LayoutImage ledGrid denseStorytelling
CatalogueMedium 20 250
StageScalingEstablished
Features
49Cart and checkout7
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion16
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick order list
- Quick view
- Recommended products
- Stock counter
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery9
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
2 other styles of Filo
Same theme and same licence — these are preset designs, not separate purchases.
Soothe Shopify theme — common questions
- How much does the Soothe Shopify theme cost?
- Soothe by MUUP costs $110 USD (one-off) in the Shopify Theme Store.
- Who is the Soothe theme best for?
- Multi-category beauty brands (skincare, makeup, haircare, fragrance) wanting a punchy, promo-driven storefront with urgency mechanics and strong editorial imagery.
- When should you not use the Soothe theme?
- You want a quiet, luxury-minimal aesthetic or sell a small single-hero-product catalog without need for filters, countdowns, or upsell modules.
- How many styles does Filo include?
- Filo ships 3 preset styles, including Soothe. They share one licence, so buying the theme gives you all of them.
- When was the Soothe theme released?
- Filo was first released on 23 December 2025, and was last updated on 16 September 2026 across 6 releases.
- Is there a live demo of the Soothe theme?
- Yes — the official Soothe demo store is at https://soothe-demo.myshopify.com/
