Pitch
by Shopify
Free33% positive · 33 reviews
A bold, brightly-colored Shopify theme built for DTC skincare brands with a small product catalog and strong emphasis on oversized typography, product photography, and ingredient storytelling.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 21 May 2025
- Last updated
- 31 August 2026 · v4.1.5
- Updates
- 33 releases
IndustryBeauty skincare
StyleBold maximalistEditorialPlayful
PositioningDtc modernMid market
LayoutImage ledStorytellingWhitespace generous
CatalogueSmall 1 20
StageFirst storeScaling
Features
38Cart and checkout4
- Cart notes
- Quick buy
- Sign in with Shop
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion12
- Blogs
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Quick view
- Recently viewed
- Recommended products
Merchandising15
- Animation
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery7
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Pitch Shopify theme — common questions
- How much does the Pitch Shopify theme cost?
- Pitch by Shopify costs free in the Shopify Theme Store.
- Who is the Pitch theme best for?
- Skincare or beauty DTC brands with a small catalog (under 20 SKUs) wanting a punchy, colorful, editorial-style site that leans on bold type and lifestyle imagery to tell a brand story.
- When should you not use the Pitch theme?
- You have a large or varied catalog needing heavy filtering, or you want a subdued, luxury, or minimalist aesthetic rather than bright saturated color blocking and oversized wordmarks.
- When was the Pitch theme released?
- Pitch was first released on 21 May 2025, and was last updated on 31 August 2026 across 33 releases.
- Is there a live demo of the Pitch theme?
- Yes — the official Pitch demo store is at https://theme-pitch-demo.myshopify.com/
