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Pluma

Palo Alto theme · by Presidio

$42094% positive · 312 reviews

A colorful, playful homeware theme with bold typography, product color swatches, and editorial storytelling sections built for a curated tableware and decor catalog.

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Best for
DTC homeware and tableware brands with a vibrant, design-forward product line who want lookbook-style storytelling alongside shoppable grids.

Look elsewhere if
You sell a minimal, muted, or luxury-quiet product line, need huge catalog filtering, or want a subdued corporate aesthetic.

Released
25 January 2017
Last updated
6 August 2026 · v9.2.0
Updates
102 releases
IndustryHomeware
StylePlayfulBold maximalistOrganic naturalEditorial
PositioningDtc modernMid market
LayoutImage ledGrid denseStorytellingLookbook led
CatalogueMedium 20 250
StageScalingEstablished

Features

43

Cart and checkout7

  • Cart notes
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion16

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter

Merchandising11

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Product tabs
  • Product videos
  • Size chart
  • Slideshow

Product discovery11

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

4 other styles of Palo Alto

Same theme and same licence — these are preset designs, not separate purchases.

Pluma Shopify theme — common questions

How much does the Pluma Shopify theme cost?
Pluma by Presidio costs $420 USD (one-off) in the Shopify Theme Store.
Who is the Pluma theme best for?
DTC homeware and tableware brands with a vibrant, design-forward product line who want lookbook-style storytelling alongside shoppable grids.
When should you not use the Pluma theme?
You sell a minimal, muted, or luxury-quiet product line, need huge catalog filtering, or want a subdued corporate aesthetic.
How many styles does Palo Alto include?
Palo Alto ships 5 preset styles, including Pluma. They share one licence, so buying the theme gives you all of them.
When was the Pluma theme released?
Palo Alto was first released on 25 January 2017, and was last updated on 6 August 2026 across 102 releases.
Is there a live demo of the Pluma theme?
Yes — the official Pluma demo store is at https://palo-alto-theme-pluma.myshopify.com/

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