Matte
Normcore theme · by eComX
$320100% positive · 33 reviews
A beauty and skincare focused theme with an earthy, editorial visual style, built-in filtering for medium-to-large catalogs, and both DTC and wholesale ordering tools.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 6 March 2025
- Last updated
- 17 August 2026 · v2.4.1
- Updates
- 13 releases
IndustryBeauty skincareHaircareFragrance
StyleMinimalEditorialOrganic natural
PositioningDtc modernMid marketB2b wholesale
LayoutImage ledFilter heavyGrid denseWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
53Cart and checkout6
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion20
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick order list
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising18
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Normcore
Same theme and same licence — these are preset designs, not separate purchases.
Matte Shopify theme — common questions
- How much does the Matte Shopify theme cost?
- Matte by eComX costs $320 USD (one-off) in the Shopify Theme Store.
- Who is the Matte theme best for?
- Skincare, haircare, or fragrance brands with 50-250 SKUs who want a warm, editorial product presentation and need both retail and B2B/wholesale ordering in one storefront.
- When should you not use the Matte theme?
- You sell a tiny catalog of 1-10 hero products, need a bold or maximalist visual identity, or operate outside beauty/wellness verticals like electronics or fashion.
- How many styles does Normcore include?
- Normcore ships 5 preset styles, including Matte. They share one licence, so buying the theme gives you all of them.
- When was the Matte theme released?
- Normcore was first released on 6 March 2025, and was last updated on 17 August 2026 across 13 releases.
- Is there a live demo of the Matte theme?
- Yes — the official Matte demo store is at https://normcore-matte.myshopify.com/
