RAW Shopify theme homepage

RAW

Normcore theme · by eComX

$320100% positive · 33 reviews

A bold, warm-toned grocery/specialty-food theme with countdown sales, category grids, and bulk-order features suited to fresh food and F&B retailers selling both direct-to-consumer and wholesale.

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Best for
Grocery, butcher, specialty food, or F&B brands wanting a lively, promo-heavy homepage with countdown sales, category browsing, and bulk/wholesale ordering support.

Look elsewhere if
You want a quiet, minimal, or luxury aesthetic, sell non-food goods, or have a very small catalog since the layout is built around dense grids and multiple promotional sections.

Released
6 March 2025
Last updated
17 August 2026 · v2.4.1
Updates
13 releases
IndustryFood gourmetGeneral store
StyleBold maximalistPlayfulWarm artisanal
PositioningMid marketDtc modernB2b wholesale
LayoutGrid denseImage ledStorytelling
CatalogueMedium 20 250
StageScalingEstablished

Features

53

Cart and checkout6

  • Cart notes
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion20

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quantity pricingPlus
  • Quick order list
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising18

  • Animation
  • Before/after image slider
  • Color swatches
  • Combined listingPlus
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery11

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

4 other styles of Normcore

Same theme and same licence — these are preset designs, not separate purchases.

RAW Shopify theme — common questions

How much does the RAW Shopify theme cost?
RAW by eComX costs $320 USD (one-off) in the Shopify Theme Store.
Who is the RAW theme best for?
Grocery, butcher, specialty food, or F&B brands wanting a lively, promo-heavy homepage with countdown sales, category browsing, and bulk/wholesale ordering support.
When should you not use the RAW theme?
You want a quiet, minimal, or luxury aesthetic, sell non-food goods, or have a very small catalog since the layout is built around dense grids and multiple promotional sections.
How many styles does Normcore include?
Normcore ships 5 preset styles, including RAW. They share one licence, so buying the theme gives you all of them.
When was the RAW theme released?
Normcore was first released on 6 March 2025, and was last updated on 17 August 2026 across 13 releases.
Is there a live demo of the RAW theme?
Yes — the official RAW demo store is at https://normcore-raw.myshopify.com/

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