Ovelia
Elixira theme · by MUUP
$140100% positive · 5 reviews
A clean, image-forward Shopify theme built for beauty, skincare, haircare, and fragrance brands with strong e-commerce features like quick buy, sticky cart, and filtering.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 21 April 2025
- Last updated
- 6 July 2026 · v5.0.0
- Updates
- 12 releases
IndustryBeauty skincareHaircareFragrance
StyleMinimalCorporate cleanEditorial
PositioningDtc modernMid market
LayoutImage ledGrid denseWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
52Cart and checkout7
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion19
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick order list
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Elixira
Same theme and same licence — these are preset designs, not separate purchases.
Ovelia Shopify theme — common questions
- How much does the Ovelia Shopify theme cost?
- Ovelia by MUUP costs $140 USD (one-off) in the Shopify Theme Store.
- Who is the Ovelia theme best for?
- DTC beauty and personal care brands with 20-250 SKUs who want a polished, conversion-optimized storefront with lifestyle photography and category browsing.
- When should you not use the Ovelia theme?
- You need a luxury-editorial feel with heavy storytelling, sell a single hero product, or run a huge catalog beyond a few hundred SKUs.
- How many styles does Elixira include?
- Elixira ships 5 preset styles, including Ovelia. They share one licence, so buying the theme gives you all of them.
- When was the Ovelia theme released?
- Elixira was first released on 21 April 2025, and was last updated on 6 July 2026 across 12 releases.
- Is there a live demo of the Ovelia theme?
- Yes — the official Ovelia demo store is at https://ovelia-demo.myshopify.com/
