Comfort
Startup theme · by Pixel Union
$10083% positive · 103 reviews
A single-product, story-driven theme built around one hero item (a bed) with warm, minimal Scandi styling, trust-building icon blocks, video, and testimonials.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 6 October 2017
- Last updated
- 24 April 2026 · v13.2.0
- Updates
- 54 releases
IndustryFurnitureHomeware
StyleMinimalScandiOrganic natural
PositioningDtc modernMid market
LayoutStorytellingImage ledWhitespace generousVideo led
CatalogueSingle product
StageFirst storeScaling
Features
22Cart and checkout3
- Cart notes
- In-store pickups
- Quick buy
Customer accounts and sign-in1
- Account menu
Marketing and conversion6
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising7
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery6
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Startup
Same theme and same licence — these are preset designs, not separate purchases.
Comfort Shopify theme — common questions
- How much does the Comfort Shopify theme cost?
- Comfort by Pixel Union costs $100 USD (one-off) in the Shopify Theme Store.
- Who is the Comfort theme best for?
- Merchants launching one flagship furniture or homeware product who want a clean, story-led landing page with sustainability/warranty messaging and social proof.
- When should you not use the Comfort theme?
- You have a catalog beyond a handful of products or need heavy filtering/navigation for browsing multiple categories.
- How many styles does Startup include?
- Startup ships 4 preset styles, including Comfort. They share one licence, so buying the theme gives you all of them.
- When was the Comfort theme released?
- Startup was first released on 6 October 2017, and was last updated on 24 April 2026 across 54 releases.
- Is there a live demo of the Comfort theme?
- Yes — the official Comfort demo store is at https://startup-theme-home.myshopify.com/
