Duvet
Startup theme · by Pixel Union
$10083% positive · 103 reviews
A minimal, warm-toned single-category theme built for a small linen bedding catalog with lifestyle photography and social proof modules.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 6 October 2017
- Last updated
- 24 April 2026 · v13.2.0
- Updates
- 54 releases
IndustryHomewareTextiles
StyleMinimalOrganic naturalWarm artisanalScandi
PositioningDtc modernMid market
LayoutImage ledWhitespace generousStorytelling
CatalogueSmall 1 20
StageFirst storeScaling
Features
22Cart and checkout3
- Cart notes
- In-store pickups
- Quick buy
Customer accounts and sign-in1
- Account menu
Marketing and conversion6
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising7
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery6
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Startup
Same theme and same licence — these are preset designs, not separate purchases.
Duvet Shopify theme — common questions
- How much does the Duvet Shopify theme cost?
- Duvet by Pixel Union costs $100 USD (one-off) in the Shopify Theme Store.
- Who is the Duvet theme best for?
- DTC brands selling a small range of home textiles or bedding who want a soft, editorial storytelling homepage with room for testimonials and material sourcing content.
- When should you not use the Duvet theme?
- You have a large multi-category catalog needing heavy filtering, or you sell a visually loud/maximalist product line that clashes with this muted, earthy palette.
- How many styles does Startup include?
- Startup ships 4 preset styles, including Duvet. They share one licence, so buying the theme gives you all of them.
- When was the Duvet theme released?
- Startup was first released on 6 October 2017, and was last updated on 24 April 2026 across 54 releases.
- Is there a live demo of the Duvet theme?
- Yes — the official Duvet demo store is at https://startup-theme-cloth.myshopify.com/
