Mimi
Impression theme · by UTD BV
$340100% positive · 8 reviews
A soft, neutral-toned Shopify theme designed for kids' furniture and decor brands, with warm lifestyle photography and category-driven navigation.
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Talk to Felltop- Released
- 12 June 2026
- Last updated
- 11 September 2026 · v1.1.1
- Updates
- 4 releases
IndustryKids babyFurnitureHomewareToys
StyleMinimalOrganic naturalWarm artisanalScandi
PositioningMid marketDtc modern
LayoutImage ledGrid denseWhitespace generousFilter heavy
CatalogueMedium 20 250
StageFirst storeScaling
Features
57Cart and checkout8
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion21
- Age verifier
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising18
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Impression
Same theme and same licence — these are preset designs, not separate purchases.
Mimi Shopify theme — common questions
- How much does the Mimi Shopify theme cost?
- Mimi by UTD BV costs $340 USD (one-off) in the Shopify Theme Store.
- Who is the Mimi theme best for?
- DTC kids furniture, nursery decor, or plush/soft-goods brands wanting a cozy, muted, lifestyle-photography-driven storefront with clear category browsing.
- When should you not use the Mimi theme?
- You need a bold, high-energy or gender-neutral toy/gaming aesthetic, or you sell a large catalog (1000+ SKUs) needing heavy filtering and dense grids.
- How many styles does Impression include?
- Impression ships 5 preset styles, including Mimi. They share one licence, so buying the theme gives you all of them.
- When was the Mimi theme released?
- Impression was first released on 12 June 2026, and was last updated on 11 September 2026 across 4 releases.
- Is there a live demo of the Mimi theme?
- Yes — the official Mimi demo store is at https://gallery-theme-demo-5.myshopify.com/
