Instance
Reformation theme · by Fuel Themes
$43093% positive · 257 reviews
A clean, image-led theme built around bag and travel-accessory collections with category tiles, bestseller grids, and a straightforward navigation structure suited to mid-sized catalogs.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 25 October 2022
- Last updated
- 11 September 2026 · v17.0.0
- Updates
- 83 releases
IndustryBags accessoriesFashion womensFashion mens
StyleMinimalEditorialCorporate clean
PositioningMid marketDtc modern
LayoutImage ledGrid denseWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
54Cart and checkout7
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion20
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Reformation
Same theme and same licence — these are preset designs, not separate purchases.
Instance Shopify theme — common questions
- How much does the Instance Shopify theme cost?
- Instance by Fuel Themes costs $430 USD (one-off) in the Shopify Theme Store.
- Who is the Instance theme best for?
- Bag, luggage, and leather goods brands with 20-250 SKUs wanting a polished, collection-driven storefront with minimal customization needed out of the box.
- When should you not use the Instance theme?
- You need a highly editorial or lookbook-driven fashion presentation, sell a huge catalog requiring heavy filtering, or want a distinctive brand aesthetic rather than a fairly generic clean layout.
- How many styles does Reformation include?
- Reformation ships 5 preset styles, including Instance. They share one licence, so buying the theme gives you all of them.
- When was the Instance theme released?
- Reformation was first released on 25 October 2022, and was last updated on 11 September 2026 across 83 releases.
- Is there a live demo of the Instance theme?
- Yes — the official Instance demo store is at https://reformation-mono-new.myshopify.com/
