Plush
Atlantic theme · by Pixel Union
$30096% positive · 226 reviews
A bright, photo-driven Shopify theme built for kids' toy and children's product stores with age-based navigation and playful branding.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 13 November 2017
- Last updated
- 23 April 2026 · v19.2.0
- Updates
- 61 releases
IndustryToysKids baby
StylePlayfulOrganic naturalMinimal
PositioningDtc modernMid market
LayoutImage ledGrid denseWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
30Cart and checkout4
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion9
- Age verifier
- Blogs
- Countdown timer
- FAQ page
- Product badges
- Promo banners
- Quick view
- Recommended products
- Stock counter
Merchandising9
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product options
- Product tabs
- Product videos
- Size chart
- Slideshow
Product discovery8
- Back-to-top button
- Breadcrumbs
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Atlantic
Same theme and same licence — these are preset designs, not separate purchases.
Plush Shopify theme — common questions
- How much does the Plush Shopify theme cost?
- Plush by Pixel Union costs $300 USD (one-off) in the Shopify Theme Store.
- Who is the Plush theme best for?
- Toy, kids, and baby product brands with a medium-sized catalog wanting a cheerful, image-forward storefront with shop-by-age navigation and promotional banners.
- When should you not use the Plush theme?
- You sell a huge catalog needing heavy filtering, or you want a serious/luxury aesthetic rather than a warm, playful, colorful one.
- How many styles does Atlantic include?
- Atlantic ships 5 preset styles, including Plush. They share one licence, so buying the theme gives you all of them.
- When was the Plush theme released?
- Atlantic was first released on 13 November 2017, and was last updated on 23 April 2026 across 61 releases.
- Is there a live demo of the Plush theme?
- Yes — the official Plush demo store is at https://atlantic-theme-plush.myshopify.com/
