Fluff
Zap theme · by Almost Perfect Studio
$320100% positive · 4 reviews
A playful, oversized-typography theme built around a single pet food product with a bold color palette and human-grade ingredient storytelling sections.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 23 March 2026
- Last updated
- 4 August 2026 · v1.1.0
- Updates
- 3 releases
IndustryPetsFood gourmet
StylePlayfulBold maximalistRetro vintage
PositioningDtc modernMid market
LayoutImage ledWhitespace generousStorytelling
CatalogueSmall 1 20
StageFirst storeScaling
Features
47Cart and checkout4
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
Marketing and conversion19
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising15
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Zap
Same theme and same licence — these are preset designs, not separate purchases.
Fluff Shopify theme — common questions
- How much does the Fluff Shopify theme cost?
- Fluff by Almost Perfect Studio costs $320 USD (one-off) in the Shopify Theme Store.
- Who is the Fluff theme best for?
- DTC pet food or treat brands with a small catalog who want a fun, high-personality homepage with strong hero typography and ingredient storytelling to drive a single core offer.
- When should you not use the Fluff theme?
- You have a large multi-category catalog needing heavy filtering, or you want a subdued, premium/luxury aesthetic rather than a loud, playful brand voice.
- How many styles does Zap include?
- Zap ships 5 preset styles, including Fluff. They share one licence, so buying the theme gives you all of them.
- When was the Fluff theme released?
- Zap was first released on 23 March 2026, and was last updated on 4 August 2026 across 3 releases.
- Is there a live demo of the Fluff theme?
- Yes — the official Fluff demo store is at https://zap-bite.myshopify.com/
