Morning
Venue theme · by Safe As Milk
$38098% positive · 537 reviews
A vibrant, colour-driven Shopify theme demoed with a playful pet-treats brand, built around bold product photography, tin/box packaging shots, and simple category tiles rather than dense catalog browsing.
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Talk to Felltop- Released
- 13 June 2017
- Last updated
- 9 June 2026 · v18.2.2
- Updates
- 91 releases
IndustryPetsFood gourmet
StylePlayfulBold maximalistRetro vintage
PositioningDtc modernMid market
LayoutImage ledGrid denseWhitespace generous
CatalogueSmall 1 20
StageFirst storeScaling
Features
49Cart and checkout7
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion17
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising15
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Venue
Same theme and same licence — these are preset designs, not separate purchases.
Morning Shopify theme — common questions
- How much does the Morning Shopify theme cost?
- Morning by Safe As Milk costs $380 USD (one-off) in the Shopify Theme Store.
- Who is the Morning theme best for?
- DTC food, treat, or snack brands with a small-to-medium catalog and strong, colourful packaging who want a fun, high-energy homepage with clear shop-all/shop-new CTAs.
- When should you not use the Morning theme?
- You need a large multi-category catalog with heavy filtering, or you're selling a serious/luxury product where bright maximalist branding would feel off-tone.
- How many styles does Venue include?
- Venue ships 5 preset styles, including Morning. They share one licence, so buying the theme gives you all of them.
- When was the Morning theme released?
- Venue was first released on 13 June 2017, and was last updated on 9 June 2026 across 91 releases.
- Is there a live demo of the Morning theme?
- Yes — the official Morning demo store is at https://venue-theme-twilight.myshopify.com/
