Merit
Soft theme · by Theme Studio
$270100% positive · 1 reviews
A soft, warm-toned Shopify theme built for baby care and skincare brands, with age-based collection browsing and gentle, editorial product photography.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 14 August 2026
- Last updated
- 9 September 2026 · v1.1.2
- Updates
- 4 releases
IndustryKids babyBeauty skincare
StyleOrganic naturalWarm artisanalScandi
PositioningDtc modernMid market
LayoutImage ledWhitespace generousStorytellingFilter heavy
CatalogueMedium 20 250
StageFirst storeScaling
Features
39Cart and checkout6
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion12
- Blogs
- Countdown timer
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising11
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image zoom
- Ingredients or nutritional information
- Product videos
- Size chart
- Slideshow
Product discovery9
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Sticky header
- Swatch filters
4 other styles of Soft
Same theme and same licence — these are preset designs, not separate purchases.
Merit Shopify theme — common questions
- How much does the Merit Shopify theme cost?
- Merit by Theme Studio costs $270 USD (one-off) in the Shopify Theme Store.
- Who is the Merit theme best for?
- Baby care, skincare or wellness brands with a curated catalog who want an age/need-based browsing experience with a warm, trustworthy, family-oriented visual tone.
- When should you not use the Merit theme?
- You need a bold, high-energy or tech-forward aesthetic, sell a huge SKU count requiring heavy filtering, or your brand identity is not warm/soft in tone.
- How many styles does Soft include?
- Soft ships 5 preset styles, including Merit. They share one licence, so buying the theme gives you all of them.
- When was the Merit theme released?
- Soft was first released on 14 August 2026, and was last updated on 9 September 2026 across 4 releases.
- Is there a live demo of the Merit theme?
- Yes — the official Merit demo store is at https://soft-wellness-demo-edf1rnya.myshopify.com/
