Serene
Shine theme · by eComX
$21096% positive · 25 reviews
A cosmetics-focused Shopify theme with editorial, high-contrast beauty photography, shade swatches, and ingredient storytelling sections built for prestige makeup and skincare brands.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 19 April 2024
- Last updated
- 24 August 2026 · v3.4.1
- Updates
- 14 releases
IndustryBeauty skincareFragrance
StyleEditorialLuxuryWarm artisanal
PositioningLuxury premiumDtc modern
LayoutImage ledEditorial blog heavyStorytellingWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
45Cart and checkout6
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion15
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Trust badges
Merchandising15
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Size chart
- Slideshow
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
2 other styles of Shine
Same theme and same licence — these are preset designs, not separate purchases.
Serene Shopify theme — common questions
- How much does the Serene Shopify theme cost?
- Serene by eComX costs $210 USD (one-off) in the Shopify Theme Store.
- Who is the Serene theme best for?
- Color cosmetics and prestige beauty brands with a mid-size catalog wanting rich shade selectors, editorial storytelling, and lookbook-style imagery to convey a premium feel.
- When should you not use the Serene theme?
- You sell a large catalog of commodity products, need a minimal or budget aesthetic, or your brand isn't built around glossy editorial photography and shade/variant-heavy products.
- How many styles does Shine include?
- Shine ships 3 preset styles, including Serene. They share one licence, so buying the theme gives you all of them.
- When was the Serene theme released?
- Shine was first released on 19 April 2024, and was last updated on 24 August 2026 across 14 releases.
- Is there a live demo of the Serene theme?
- Yes — the official Serene demo store is at https://shine-sophisticated.myshopify.com/
