Passion
Paris theme · by Crown Studio
$10082% positive · 28 reviews
An editorial, image-heavy theme with warm, softly-lit lifestyle photography suited to beauty and skincare brands wanting a premium DTC feel, though the included demo also stretches into womenswear fashion.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 14 June 2024
- Last updated
- 1 September 2026 · v1.4.1
- Updates
- 12 releases
IndustryBeauty skincareFragranceFashion womens
StyleEditorialLuxuryMinimalWarm artisanal
PositioningDtc modernLuxury premiumMid market
LayoutImage ledLookbook ledWhitespace generousEditorial blog heavy
CatalogueMedium 20 250
StageScalingEstablished
Features
50Cart and checkout7
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion16
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Quantity pricingPlus
- Quick order list
- Quick view
- Recently viewed
- Right-to-left
- Stock counter
Merchandising16
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Paris
Same theme and same licence — these are preset designs, not separate purchases.
Passion Shopify theme — common questions
- How much does the Passion Shopify theme cost?
- Passion by Crown Studio costs $100 USD (one-off) in the Shopify Theme Store.
- Who is the Passion theme best for?
- Beauty, skincare or fragrance brands with a mid-sized catalog (20-250 SKUs) who have strong lifestyle/product photography and want an elegant, editorial storefront.
- When should you not use the Passion theme?
- You need dense grid browsing for a huge catalog, sell technical or functional products where lifestyle imagery isn't central, or want a bold/loud aesthetic rather than soft editorial minimalism.
- How many styles does Paris include?
- Paris ships 4 preset styles, including Passion. They share one licence, so buying the theme gives you all of them.
- When was the Passion theme released?
- Paris was first released on 14 June 2024, and was last updated on 1 September 2026 across 12 releases.
- Is there a live demo of the Passion theme?
- Yes — the official Passion demo store is at https://paris-adore.myshopify.com/
