Steel
Select theme · by Segment
$380100% positive · 13 reviews
A monochrome, editorial-style theme built for men's grooming and skincare brands, with strong category imagery, before/after sliders, and quick-buy conversion tools.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 30 January 2024
- Last updated
- 4 August 2026 · v1.4.0
- Updates
- 18 releases
IndustryBeauty skincareHaircare
StyleMinimalEditorialDark mode
PositioningDtc modernMid market
LayoutImage ledGrid denseWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
48Cart and checkout4
- Cart notes
- Quick buy
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion18
- Age verifier
- Blogs
- Countdown timer
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery9
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
4 other styles of Select
Same theme and same licence — these are preset designs, not separate purchases.
Steel Shopify theme — common questions
- How much does the Steel Shopify theme cost?
- Steel by Segment costs $380 USD (one-off) in the Shopify Theme Store.
- Who is the Steel theme best for?
- DTC men's grooming, skincare, or haircare brands with a mid-sized catalog wanting a moody, editorial black-and-white aesthetic with strong lifestyle photography.
- When should you not use the Steel theme?
- You need bright, colorful merchandising, sell a huge SKU catalog, or want a soft feminine or luxury-jewellery feel rather than a masculine grooming vibe.
- How many styles does Select include?
- Select ships 5 preset styles, including Steel. They share one licence, so buying the theme gives you all of them.
- When was the Steel theme released?
- Select was first released on 30 January 2024, and was last updated on 4 August 2026 across 18 releases.
- Is there a live demo of the Steel theme?
- Yes — the official Steel demo store is at https://select-pure.myshopify.com/
