Gloss
Primavera theme · by Ultramarina
$400100% positive · 17 reviews
A clean, image-forward beauty theme with soft pastel product photography, editorial storytelling blocks, and full filtering/collection features suited to a mid-sized skincare or cosmetics catalog.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 2 April 2025
- Last updated
- 6 January 2026 · v1.6.1
- Updates
- 9 releases
IndustryBeauty skincare
StyleMinimalEditorialOrganic natural
PositioningDtc modernMid market
LayoutImage ledWhitespace generousEditorial blog heavyFilter heavy
CatalogueMedium 20 250
StageScalingEstablished
Features
49Cart and checkout6
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion17
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Primavera
Same theme and same licence — these are preset designs, not separate purchases.
Gloss Shopify theme — common questions
- How much does the Gloss Shopify theme cost?
- Gloss by Ultramarina costs $400 USD (one-off) in the Shopify Theme Store.
- Who is the Gloss theme best for?
- Beauty, skincare or cosmetics DTC brands with 20-250 SKUs who want a polished, editorial feel with strong lifestyle photography and clear filtering/navigation.
- When should you not use the Gloss theme?
- You sell a single hero product, need a bold/maximalist or dark aesthetic, or operate outside beauty/wellness verticals where the pastel styling and ingredient-focused content blocks won't fit.
- How many styles does Primavera include?
- Primavera ships 5 preset styles, including Gloss. They share one licence, so buying the theme gives you all of them.
- When was the Gloss theme released?
- Primavera was first released on 2 April 2025, and was last updated on 6 January 2026 across 9 releases.
- Is there a live demo of the Gloss theme?
- Yes — the official Gloss demo store is at https://primavera-gloss.myshopify.com/
