Self
Portland theme · by Superfine
$320100% positive · 14 reviews
An editorial, earthy-toned beauty and wellness theme with collage-style imagery, countdown promo blocks, and a popular-items filter grid.
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Talk to Felltop- Released
- 24 February 2023
- Last updated
- 4 August 2026 · v2.7.0
- Updates
- 26 releases
IndustryBeauty skincareHaircare
StyleOrganic naturalEditorialMinimalWarm artisanal
PositioningDtc modernMid market
LayoutImage ledEditorial blog heavyStorytellingWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
43Cart and checkout2
- In-store pickups
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion16
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
Merchandising15
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Product options
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Portland
Same theme and same licence — these are preset designs, not separate purchases.
Self Shopify theme — common questions
- How much does the Self Shopify theme cost?
- Self by Superfine costs $320 USD (one-off) in the Shopify Theme Store.
- Who is the Self theme best for?
- Skincare, haircare, or wellness brands with a natural/organic aesthetic that want a soft, editorial homepage with lifestyle photography and promotional urgency features like countdown timers.
- When should you not use the Self theme?
- You need a stark, high-tech, or luxury-minimal look, sell a huge catalog needing heavy filtering, or your product photography isn't lifestyle-driven and cohesive.
- How many styles does Portland include?
- Portland ships 5 preset styles, including Self. They share one licence, so buying the theme gives you all of them.
- When was the Self theme released?
- Portland was first released on 24 February 2023, and was last updated on 4 August 2026 across 26 releases.
- Is there a live demo of the Self theme?
- Yes — the official Self demo store is at https://portland-demo-balance.myshopify.com/
