Vivienne
Icon theme · by We are Underground
$25094% positive · 371 reviews
A bold, image-led theme built around energy drink/sports-nutrition product photography with large lifestyle hero shots and a simple flavour carousel grid.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 20 December 2016
- Last updated
- 24 June 2026 · v12.3.2
- Updates
- 71 releases
IndustryFood gourmetSports fitness
StyleMinimalBold maximalist
PositioningDtc modernMid market
LayoutImage ledGrid denseWhitespace generous
CatalogueSmall 1 20
StageFirst storeScaling
Features
50Cart and checkout5
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion18
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Trust badges
Merchandising17
- Animation
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Icon
Same theme and same licence — these are preset designs, not separate purchases.
Vivienne Shopify theme — common questions
- How much does the Vivienne Shopify theme cost?
- Vivienne by We are Underground costs $250 USD (one-off) in the Shopify Theme Store.
- Who is the Vivienne theme best for?
- DTC beverage or sports nutrition brands with a small SKU count who want punchy hero imagery, product carousels, and quick-buy flows.
- When should you not use the Vivienne theme?
- You have a large multi-category catalog needing heavy filtering, or you're going for a quiet, understated luxury feel rather than energetic bold visuals.
- How many styles does Icon include?
- Icon ships 5 preset styles, including Vivienne. They share one licence, so buying the theme gives you all of them.
- When was the Vivienne theme released?
- Icon was first released on 20 December 2016, and was last updated on 24 June 2026 across 71 releases.
- Is there a live demo of the Vivienne theme?
- Yes — the official Vivienne demo store is at https://kinetiq-demo.myshopify.com/
