Marlow
Helix theme · by ModuTheme
$25093% positive
A romantic, editorial fashion theme built around large lifestyle photography and storybook-style storytelling for feminine, vintage-inspired apparel brands.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 10 August 2026
- Last updated
- 3 September 2026 · v1.1.0
- Updates
- 2 releases
IndustryFashion womensTextiles
StyleEditorialOrganic naturalWarm artisanalRetro vintage
PositioningDtc modernMid market
LayoutLookbook ledImage ledStorytellingWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
48Cart and checkout6
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion18
- Age verifier
- Back-in-stock alert
- Blogs
- Countdown timer
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Trust badges
Merchandising15
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Size chart
- Slideshow
Product discovery10
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Helix
Same theme and same licence — these are preset designs, not separate purchases.
Marlow Shopify theme — common questions
- How much does the Marlow Shopify theme cost?
- Marlow by ModuTheme costs $250 USD (one-off) in the Shopify Theme Store.
- Who is the Marlow theme best for?
- Women's fashion or dressmakers selling romantic, vintage, or cottagecore-style clothing who want a photo-driven, story-led homepage with flash sale and promo tooling built in.
- When should you not use the Marlow theme?
- You sell a large, utilitarian, or gender-neutral catalog, need dense grid merchandising, or your brand aesthetic is minimal, tech, or corporate rather than soft and narrative-driven.
- How many styles does Helix include?
- Helix ships 4 preset styles, including Marlow. They share one licence, so buying the theme gives you all of them.
- When was the Marlow theme released?
- Helix was first released on 10 August 2026, and was last updated on 3 September 2026 across 2 releases.
- Is there a live demo of the Marlow theme?
- Yes — the official Marlow demo store is at https://helix-theme-marlow.myshopify.com
