Florence
Fullframe theme · by Xotiny
$260100% positive · 1 reviews
An editorial, image-heavy Shopify theme with large serif typography and full-bleed photography, demoed here with a floral/flower shop design though its structured 'frame-by-frame' layout suits any visually-driven small catalog brand.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 6 November 2025
- Last updated
- 2 December 2025 · v1.1.0
- Updates
- 2 releases
IndustryHomewareArt printsGeneral store
StyleEditorialLuxuryOrganic natural
PositioningDtc modernLuxury premium
LayoutImage ledWhitespace generousLookbook ledStorytelling
CatalogueSmall 1 20
StageScalingEstablished
Features
40Cart and checkout6
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion12
- Countdown timer
- Cross-selling
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Trust badges
Merchandising14
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Slideshow
- Usage information
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
2 other styles of Fullframe
Same theme and same licence — these are preset designs, not separate purchases.
Florence Shopify theme — common questions
- How much does the Florence Shopify theme cost?
- Florence by Xotiny costs $260 USD (one-off) in the Shopify Theme Store.
- Who is the Florence theme best for?
- Brands with a small number of visually striking products (florists, home goods, artisanal decor) who want a dramatic, typography-forward, editorial storefront with strong hero and lookbook sections.
- When should you not use the Florence theme?
- You have a large catalog needing heavy filtering, or you want a utilitarian, fast-shopping grid rather than an immersive, slow-scroll editorial experience.
- How many styles does Fullframe include?
- Fullframe ships 3 preset styles, including Florence. They share one licence, so buying the theme gives you all of them.
- When was the Florence theme released?
- Fullframe was first released on 6 November 2025, and was last updated on 2 December 2025 across 2 releases.
- Is there a live demo of the Florence theme?
- Yes — the official Florence demo store is at https://xo-florence.myshopify.com/
