Etch
Bullet theme · by OpenThinking
$37094% positive · 35 reviews
A minimal, editorial theme built for limited-edition art print sellers, with lifestyle staging shots and dense product grids for browsing large collections.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 16 February 2022
- Last updated
- 30 April 2026 · v6.1.0
- Updates
- 24 releases
IndustryArt printsHomeware
StyleMinimalEditorialScandiLuxury
PositioningDtc modernLuxury premium
LayoutImage ledGrid denseWhitespace generousStorytelling
CatalogueMedium 20 250
StageScalingEstablished
Features
48Cart and checkout8
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion15
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising15
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Size chart
- Slideshow
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Bullet
Same theme and same licence — these are preset designs, not separate purchases.
Etch Shopify theme — common questions
- How much does the Etch Shopify theme cost?
- Etch by OpenThinking costs $370 USD (one-off) in the Shopify Theme Store.
- Who is the Etch theme best for?
- Art print, poster, or wall decor sellers with a medium-sized catalog who want lifestyle-staged imagery and a refined, gallery-like browsing experience.
- When should you not use the Etch theme?
- You sell apparel, food, or tech products where the room-mockup imagery style and art-specific layout wouldn't fit your product presentation needs.
- How many styles does Bullet include?
- Bullet ships 5 preset styles, including Etch. They share one licence, so buying the theme gives you all of them.
- When was the Etch theme released?
- Bullet was first released on 16 February 2022, and was last updated on 30 April 2026 across 24 releases.
- Is there a live demo of the Etch theme?
- Yes — the official Etch demo store is at https://bullet0-openthinking.myshopify.com/
