Treat
Divide theme · by Squiggle & Code
$35092% positive · 13 reviews
A playful, colour-block DTC theme built for small wellness or food/beverage brands selling a tight range of products with strong lifestyle photography.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 17 November 2023
- Last updated
- 6 August 2026 · v3.10.0
- Updates
- 30 releases
IndustryFood gourmetSupplements wellnessBeauty skincare
StylePlayfulOrganic naturalEditorial
PositioningDtc modernMid market
LayoutImage ledWhitespace generousStorytelling
CatalogueSmall 1 20
StageFirst storeScaling
Features
28Cart and checkout3
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion13
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Recommended products
- Stock counter
- Trust badges
Merchandising9
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product tabs
- Product videos
- Shipping/delivery information
- Usage information
Product discovery4
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
4 other styles of Divide
Same theme and same licence — these are preset designs, not separate purchases.
Treat Shopify theme — common questions
- How much does the Treat Shopify theme cost?
- Treat by Squiggle & Code costs $350 USD (one-off) in the Shopify Theme Store.
- Who is the Treat theme best for?
- New or small DTC brands in smoothies, supplements, skincare or gourmet food with a handful of SKUs and bold flat-colour brand identity wanting a fun, approachable feel.
- When should you not use the Treat theme?
- You have a large catalog needing heavy filtering, or you want a serious/luxury aesthetic rather than a bright, playful one.
- How many styles does Divide include?
- Divide ships 5 preset styles, including Treat. They share one licence, so buying the theme gives you all of them.
- When was the Treat theme released?
- Divide was first released on 17 November 2023, and was last updated on 6 August 2026 across 30 releases.
- Is there a live demo of the Treat theme?
- Yes — the official Treat demo store is at https://divide-treat.myshopify.com/
