Jade
Boutique theme · by UTD BV
$160100% positive · 24 reviews
A clean, editorial beauty theme built around close-up macro product imagery, color swatches, and simple grid-based collection displays suited to color cosmetics and skincare brands.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 15 November 2024
- Last updated
- 9 September 2026 · v2.3.4
- Updates
- 17 releases
IndustryBeauty skincare
StyleMinimalEditorialCorporate clean
PositioningDtc modernMid market
LayoutImage ledGrid denseWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
57Cart and checkout8
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion21
- Age verifier
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising18
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Boutique
Same theme and same licence — these are preset designs, not separate purchases.
Jade Shopify theme — common questions
- How much does the Jade Shopify theme cost?
- Jade by UTD BV costs $160 USD (one-off) in the Shopify Theme Store.
- Who is the Jade theme best for?
- Beauty and cosmetics brands with a medium-sized catalog who want a polished, minimal storefront with strong swatch/variant support and lookbook-style storytelling.
- When should you not use the Jade theme?
- You sell a huge catalog needing heavy filtering, or you need a bold/maximalist visual identity rather than a soft minimal editorial look.
- How many styles does Boutique include?
- Boutique ships 5 preset styles, including Jade. They share one licence, so buying the theme gives you all of them.
- When was the Jade theme released?
- Boutique was first released on 15 November 2024, and was last updated on 9 September 2026 across 17 releases.
- Is there a live demo of the Jade theme?
- Yes — the official Jade demo store is at https://demo-sayeahbeauty.myshopify.com/
