Fade
Berlin theme · by Apparent Collective
$38096% positive · 26 reviews
A clean, editorial Shopify theme built for men's grooming and skincare brands with bold black-and-white imagery, promo banners, and a straightforward best-sellers grid layout.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 31 July 2023
- Last updated
- 4 August 2026 · v1.3.5
- Updates
- 22 releases
IndustryBeauty skincareHaircare
StyleMinimalEditorialCorporate clean
PositioningDtc modernMid market
LayoutImage ledGrid denseWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
49Cart and checkout4
- Cart notes
- Gift wrapping
- In-store pickups
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion18
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Berlin
Same theme and same licence — these are preset designs, not separate purchases.
Fade Shopify theme — common questions
- How much does the Fade Shopify theme cost?
- Fade by Apparent Collective costs $380 USD (one-off) in the Shopify Theme Store.
- Who is the Fade theme best for?
- DTC grooming, skincare, or haircare brands with a medium-sized catalog who want a polished, conversion-focused storefront with countdowns, badges, and cross-sell features already built in.
- When should you not use the Fade theme?
- You need a highly visual lookbook or fashion-forward layout, sell a huge catalog needing deep filtering, or want a softer, artisanal aesthetic rather than this bold, high-contrast look.
- How many styles does Berlin include?
- Berlin ships 5 preset styles, including Fade. They share one licence, so buying the theme gives you all of them.
- When was the Fade theme released?
- Berlin was first released on 31 July 2023, and was last updated on 4 August 2026 across 22 releases.
- Is there a live demo of the Fade theme?
- Yes — the official Fade demo store is at https://berlin-marble.myshopify.com/
