Pure
Vivid theme · by Slash Themes
$30096% positive · 90 reviews
A supplements and wellness themed Shopify theme with earthy tones, concern-based collection browsing, and countdown urgency banners built for a health/vitamins DTC storefront.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 12 September 2023
- Last updated
- 3 October 2025 · v2.0.2
- Updates
- 9 releases
IndustrySupplements wellness
StyleOrganic naturalMinimalEditorial
PositioningDtc modernMid market
LayoutImage ledStorytellingWhitespace generous
CatalogueMedium 20 250
StageFirst storeScaling
Features
52Cart and checkout7
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion18
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Quantity pricingPlus
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising18
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Vivid
Same theme and same licence — these are preset designs, not separate purchases.
Pure Shopify theme — common questions
- How much does the Pure Shopify theme cost?
- Pure by Slash Themes costs $300 USD (one-off) in the Shopify Theme Store.
- Who is the Pure theme best for?
- Wellness, supplements, and vitamin brands with a medium-sized catalog who want concern-based navigation (e.g. stress, immunity, gut health) and promotional urgency elements like countdowns and sale badges.
- When should you not use the Pure theme?
- You need a large catalog with heavy filtering, sell in a non-wellness vertical, or want a stripped-back minimal aesthetic without banners and urgency widgets.
- How many styles does Vivid include?
- Vivid ships 4 preset styles, including Pure. They share one licence, so buying the theme gives you all of them.
- When was the Pure theme released?
- Vivid was first released on 12 September 2023, and was last updated on 3 October 2025 across 9 releases.
- Is there a live demo of the Pure theme?
- Yes — the official Pure demo store is at https://the-vivid-healthy.myshopify.com/
