How much does the Default Shopify theme cost?

Default by BlueCap Commerce costs $220 USD (one-off) in the Shopify Theme Store.

Is there a live demo of the Default theme?

Yes — the official Default demo store is at https://urge-theme.myshopify.com/

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Made by Felltop

Default

Urge theme · by BlueCap Commerce

$2200% positive · 2 reviews

A fashion-forward, image-heavy Shopify theme with dark header, bold typography, and colorful promo tiles suited to apparel and swimwear brands relying on lifestyle photography.

View live demo View on Shopify Theme Store

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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.

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Best for
DTC fashion, swimwear, or lingerie brands with strong lifestyle/model photography wanting a bold, editorial homepage with lookbook and mega-menu features out of the box.

Look elsewhere if
You need a conservative or family-safe aesthetic, sell a large catalog needing heavy filtering, or require reliable, responsive theme support given reported service issues.

IndustryFashion womensLingerieFashion mens

StyleEditorialBold maximalistDark mode

PositioningDtc modernMid market

LayoutImage ledLookbook ledGrid dense

CatalogueMedium 20 250

StageFirst storeScaling

Features

Cart and checkout7

Cart notes
Gift wrapping
In-store pickups
Pre-order
Quick buy
Slide-out cart
Sticky cart

Marketing and conversion18

Back-in-stock alert
Blogs
Countdown timer
Cross-selling
Customizable contact form
EU translations (EN, FR, IT, DE, ES)
FAQ page
In-menu promos
Press coverage
Product badges
Promo banners
Promo popups
Promo tiles
Quick view
Recently viewed
Recommended products
Stock counter
Trust badges

Merchandising16

Animation
Before/after image slider
Color swatches
High-resolution images
Image galleries
Image hotspot
Image rollover
Image zoom
Lookbooks
Product options
Product tabs
Product videos
Shipping/delivery information
Size chart
Slideshow
Usage information

Product discovery10

Back-to-top button
Breadcrumbs
Collection page navigation
Enhanced search
Infinite scroll
Mega menu
Product filtering and sorting
Recently viewed
Recommended products
Sticky header

Default Shopify theme — common questions

How much does the Default Shopify theme cost?: Default by BlueCap Commerce costs $220 USD (one-off) in the Shopify Theme Store.
Who is the Default theme best for?: DTC fashion, swimwear, or lingerie brands with strong lifestyle/model photography wanting a bold, editorial homepage with lookbook and mega-menu features out of the box.
When should you not use the Default theme?: You need a conservative or family-safe aesthetic, sell a large catalog needing heavy filtering, or require reliable, responsive theme support given reported service issues.
Is there a live demo of the Default theme?: Yes — the official Default demo store is at https://urge-theme.myshopify.com/

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