Novaplay
Tokyo theme · by Truly Fine Pixels
$250100% positive · 6 reviews
A colorful, high-energy Shopify theme built for toy and kids' product catalogs with age-based navigation, brand showcases, and heavy promotional merchandising.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 20 March 2024
- Last updated
- 13 May 2026 · v4.3.0
- Updates
- 16 releases
IndustryToysKids baby
StylePlayfulBold maximalist
PositioningMid marketDtc modern
LayoutImage ledGrid denseFilter heavy
CatalogueLarge 250 1000
StageScalingEstablished
Features
53Cart and checkout8
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion22
- Age verifier
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick order list
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising14
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Slideshow
- Usage information
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Tokyo
Same theme and same licence — these are preset designs, not separate purchases.
Novaplay Shopify theme — common questions
- How much does the Novaplay Shopify theme cost?
- Novaplay by Truly Fine Pixels costs $250 USD (one-off) in the Shopify Theme Store.
- Who is the Novaplay theme best for?
- Toy retailers or kids' brands with large catalogs who want strong navigation by age/brand/category, countdown promos, and vibrant lifestyle imagery.
- When should you not use the Novaplay theme?
- You want a minimal, quiet, or premium-feeling storefront, or you sell a small catalog of non-kids products where this level of color and promo density would feel mismatched.
- How many styles does Tokyo include?
- Tokyo ships 4 preset styles, including Novaplay. They share one licence, so buying the theme gives you all of them.
- When was the Novaplay theme released?
- Tokyo was first released on 20 March 2024, and was last updated on 13 May 2026 across 16 releases.
- Is there a live demo of the Novaplay theme?
- Yes — the official Novaplay demo store is at https://tokyo-neotoys.myshopify.com/
