Secrets
Sydney theme · by Apparent Collective
$38085% positive · 13 reviews
A clean, editorial-style theme with generous whitespace and product photography built for beauty and wellness brands with small curated catalogs.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 17 July 2023
- Last updated
- 14 August 2026 · v1.4.5
- Updates
- 23 releases
IndustryBeauty skincareSupplements wellness
StyleMinimalEditorialOrganic naturalCorporate clean
PositioningMid marketDtc modern
LayoutImage ledWhitespace generousStorytelling
CatalogueSmall 1 20
StageFirst storeScaling
Features
46Cart and checkout2
- In-store pickups
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion18
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising16
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Sydney
Same theme and same licence — these are preset designs, not separate purchases.
Secrets Shopify theme — common questions
- How much does the Secrets Shopify theme cost?
- Secrets by Apparent Collective costs $380 USD (one-off) in the Shopify Theme Store.
- Who is the Secrets theme best for?
- DTC skincare, wellness or beauty brands with a small product range who want a polished, story-driven brand presentation with features like before/after sliders and hotspots.
- When should you not use the Secrets theme?
- You have a large catalog needing heavy filtering, or you sell in a bold/maximalist or budget-value space rather than premium natural beauty.
- How many styles does Sydney include?
- Sydney ships 5 preset styles, including Secrets. They share one licence, so buying the theme gives you all of them.
- When was the Secrets theme released?
- Sydney was first released on 17 July 2023, and was last updated on 14 August 2026 across 23 releases.
- Is there a live demo of the Secrets theme?
- Yes — the official Secrets demo store is at https://sydney-demo-modern.myshopify.com/
