Shale
Story theme · by Groupthought
$28095% positive · 22 reviews
A clean, image-forward DTC theme built around watch and accessory collections with strong filtering, color swatches, and lifestyle photography.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 30 October 2018
- Last updated
- 1 October 2025 · v5.1.0
- Updates
- 30 releases
IndustryWatchesFashion womensFashion mensBags accessories
StyleMinimalOrganic naturalScandi
PositioningDtc modernMid market
LayoutImage ledWhitespace generousFilter heavyGrid dense
CatalogueMedium 20 250
StageFirst storeScaling
Features
38Cart and checkout4
- Cart notes
- In-store pickups
- Pre-order
- Slide-out cart
Marketing and conversion15
- Blogs
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Recently viewed
- Recommended products
- Stock counter
- Trust badges
Merchandising14
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery7
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
3 other styles of Story
Same theme and same licence — these are preset designs, not separate purchases.
Shale Shopify theme — common questions
- How much does the Shale Shopify theme cost?
- Shale by Groupthought costs $280 USD (one-off) in the Shopify Theme Store.
- Who is the Shale theme best for?
- DTC brands selling watches, accessories, or small fashion catalogs who want a polished lifestyle-photo-led homepage with easy collection browsing and filters.
- When should you not use the Shale theme?
- You have a huge catalog needing dense text-heavy merchandising, or you sell a category where lifestyle-model photography doesn't fit (e.g. B2B, electronics, food).
- How many styles does Story include?
- Story ships 4 preset styles, including Shale. They share one licence, so buying the theme gives you all of them.
- When was the Shale theme released?
- Story was first released on 30 October 2018, and was last updated on 1 October 2025 across 30 releases.
- Is there a live demo of the Shale theme?
- Yes — the official Shale demo store is at https://story-quest.myshopify.com/
