Optimum
Sitar theme · by Winter Infotech
$16098% positive · 55 reviews
A bold, dark-themed Shopify theme built for supplement and fitness brands with product badges, countdown timers, and flavor/variant-heavy collection layouts.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 27 May 2024
- Last updated
- 29 July 2026 · v2.0.8
- Updates
- 16 releases
IndustrySupplements wellnessSports fitness
StyleBold maximalistDark modeTech futuristic
PositioningDtc modernMid market
LayoutImage ledGrid denseStorytelling
CatalogueMedium 20 250
StageFirst storeScaling
Features
38Cart and checkout5
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Slide-out cart
Marketing and conversion13
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising12
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image zoom
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Slideshow
- Usage information
Product discovery9
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
4 other styles of Sitar
Same theme and same licence — these are preset designs, not separate purchases.
Optimum Shopify theme — common questions
- How much does the Optimum Shopify theme cost?
- Optimum by Winter Infotech costs $160 USD (one-off) in the Shopify Theme Store.
- Who is the Optimum theme best for?
- Sports nutrition, protein, and supplement brands wanting a high-energy, red-and-black dark aesthetic with promo banners and stock urgency features.
- When should you not use the Optimum theme?
- You sell soft, minimal, or premium lifestyle goods (jewellery, skincare, homeware) since the dark, aggressive gym-brand visual language will clash with a gentler brand tone.
- How many styles does Sitar include?
- Sitar ships 5 preset styles, including Optimum. They share one licence, so buying the theme gives you all of them.
- When was the Optimum theme released?
- Sitar was first released on 27 May 2024, and was last updated on 29 July 2026 across 16 releases.
- Is there a live demo of the Optimum theme?
- Yes — the official Optimum demo store is at https://sitar-boost.myshopify.com
