Prototype
Shift theme · by Apparent Collective
$380100% positive · 2 reviews
A minimal, dark-toned Shopify theme built around large product photography, well suited to a focused catalog of tech hardware like keyboards and accessories.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 7 April 2026
- Last updated
- 7 August 2026 · v1.1.1
- Updates
- 8 releases
IndustryElectronics
StyleMinimalTech futuristicEditorialDark mode
PositioningDtc modernMid market
LayoutImage ledWhitespace generousGrid dense
CatalogueSmall 1 20
StageScalingEstablished
Features
44Cart and checkout5
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion15
- Age verifier
- Back-in-stock alert
- Blogs
- Cross-selling
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
Merchandising15
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Shift
Same theme and same licence — these are preset designs, not separate purchases.
Prototype Shopify theme — common questions
- How much does the Prototype Shopify theme cost?
- Prototype by Apparent Collective costs $380 USD (one-off) in the Shopify Theme Store.
- Who is the Prototype theme best for?
- DTC electronics/hardware brands with a small-to-medium catalog who want a sleek, image-forward storefront with quick-view and swatch functionality.
- When should you not use the Prototype theme?
- You run a large multi-category catalog, need heavy text/spec content per product, or want a warm, artisanal, or maximalist visual style.
- How many styles does Shift include?
- Shift ships 5 preset styles, including Prototype. They share one licence, so buying the theme gives you all of them.
- When was the Prototype theme released?
- Shift was first released on 7 April 2026, and was last updated on 7 August 2026 across 8 releases.
- Is there a live demo of the Prototype theme?
- Yes — the official Prototype demo store is at https://shift-prototype.myshopify.com/
