Wander
Roam theme · by Red Plug Design Co.
$12080% positive · 5 reviews
A colorful, mobile-first theme built around a small catalog of baby gear like high chairs, with playful color-blocked backgrounds and product variant swatches front and center.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 16 January 2023
- Last updated
- 9 September 2026 · v8.0.5
- Updates
- 26 releases
IndustryKids baby
StylePlayfulBold maximalist
PositioningDtc modernMid market
LayoutImage ledWhitespace generous
CatalogueSmall 1 20
StageFirst storeScaling
Features
39Cart and checkout8
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion13
- Blogs
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Trust badges
Merchandising11
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product options
- Product videos
- Shipping/delivery information
- Slideshow
- Usage information
Product discovery8
- Breadcrumbs
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
2 other styles of Roam
Same theme and same licence — these are preset designs, not separate purchases.
Wander Shopify theme — common questions
- How much does the Wander Shopify theme cost?
- Wander by Red Plug Design Co. costs $120 USD (one-off) in the Shopify Theme Store.
- Who is the Wander theme best for?
- DTC baby product brands with a small, focused catalog (under 20 SKUs) who want a bright, playful mobile-optimized shopping experience with strong imagery and quick variant switching.
- When should you not use the Wander theme?
- You have a large multi-category catalog, need heavy filtering/navigation, or want a neutral, premium, or minimal aesthetic rather than bright saturated colors.
- How many styles does Roam include?
- Roam ships 3 preset styles, including Wander. They share one licence, so buying the theme gives you all of them.
- When was the Wander theme released?
- Roam was first released on 16 January 2023, and was last updated on 9 September 2026 across 26 releases.
- Is there a live demo of the Wander theme?
- Yes — the official Wander demo store is at https://wander-kids-theme.myshopify.com/
