Phantom
Pipeline theme · by Groupthought
$36097% positive · 209 reviews
A dark, editorial swimwear/fashion theme with high-contrast fashion photography, lookbook sections, and a robust filterable collection grid built for premium apparel brands.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 29 November 2016
- Last updated
- 10 August 2026 · v8.2.0
- Updates
- 62 releases
IndustryFashion womensLingerie
StyleEditorialDark modeLuxuryMinimal
PositioningLuxury premiumDtc modern
LayoutImage ledLookbook ledFilter heavyWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
45Cart and checkout6
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion16
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising16
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery9
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Pipeline
Same theme and same licence — these are preset designs, not separate purchases.
Phantom Shopify theme — common questions
- How much does the Phantom Shopify theme cost?
- Phantom by Groupthought costs $360 USD (one-off) in the Shopify Theme Store.
- Who is the Phantom theme best for?
- Swimwear, lingerie, or contemporary fashion brands wanting a moody, editorial, image-heavy storefront with strong filtering and merchandising features for a mid-size catalog.
- When should you not use the Phantom theme?
- You sell a large catalog of low-cost commodity products, need a bright/playful feel, or don't have high-quality professional model photography to fill the large hero and lookbook sections.
- How many styles does Pipeline include?
- Pipeline ships 4 preset styles, including Phantom. They share one licence, so buying the theme gives you all of them.
- When was the Phantom theme released?
- Pipeline was first released on 29 November 2016, and was last updated on 10 August 2026 across 62 releases.
- Is there a live demo of the Phantom theme?
- Yes — the official Phantom demo store is at https://pipeline-botanical.myshopify.com/
