Rawjoy
Pebble theme · by FoxEcom
$40098% positive · 59 reviews
A playful, illustration-and-photography-blended theme built for raw pet food and supplement brands that want to tell an ingredient-led, health-focused story.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 20 February 2026
- Last updated
- 6 July 2026 · v1.3.0
- Updates
- 4 releases
IndustryPetsFood gourmetSupplements wellness
StylePlayfulOrganic naturalMinimal
PositioningDtc modernMid market
LayoutStorytellingImage ledWhitespace generous
CatalogueSmall 1 20
StageFirst storeScaling
Features
37Cart and checkout6
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion12
- Blogs
- Countdown timer
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recommended products
- Trust badges
Merchandising12
- Animation
- Color swatches
- Combined listingPlus
- High-resolution images
- Image rollover
- Image zoom
- Lookbooks
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
Product discovery8
- Breadcrumbs
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Pebble
Same theme and same licence — these are preset designs, not separate purchases.
Rawjoy Shopify theme — common questions
- How much does the Rawjoy Shopify theme cost?
- Rawjoy by FoxEcom costs $400 USD (one-off) in the Shopify Theme Store.
- Who is the Rawjoy theme best for?
- DTC pet food, treat, or supplement brands with a small-to-medium product line who want a warm, trustworthy, ingredient-transparent storytelling homepage.
- When should you not use the Rawjoy theme?
- You have a large multi-category catalog needing heavy filtering, or you want a serious/clinical/luxury look rather than a friendly illustrated one.
- How many styles does Pebble include?
- Pebble ships 5 preset styles, including Rawjoy. They share one licence, so buying the theme gives you all of them.
- When was the Rawjoy theme released?
- Pebble was first released on 20 February 2026, and was last updated on 6 July 2026 across 4 releases.
- Is there a live demo of the Rawjoy theme?
- Yes — the official Rawjoy demo store is at https://pebble-rawjoy.myshopify.com/
