Hue Shopify theme homepage

Hue

Next theme · by Someone You Know

$15096% positive · 92 reviews

A clean, editorial fashion theme with soft neutral tones, collage-style hero imagery, and generous whitespace, aimed at mid-to-premium womenswear brands.

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Best for
Established or scaling fashion/apparel brands wanting a soft, editorial, lifestyle-driven storefront with strong lookbook and collection presentation.

Look elsewhere if
You need a high-density catalog layout, bold maximalist branding, or sell in verticals outside fashion/apparel like electronics or food.

Released
13 October 2023
Last updated
26 August 2026 · v3.7.0
Updates
21 releases
IndustryFashion womensBags accessoriesFootwear
StyleMinimalEditorialScandiCorporate clean
PositioningDtc modernMid market
LayoutImage ledLookbook ledWhitespace generousEditorial blog heavy
CatalogueMedium 20 250
StageScalingEstablishedEnterprise plus

Features

52

Cart and checkout7

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion20

  • Age verifier
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quantity pricingPlus
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising16

  • Animation
  • Color swatches
  • Combined listingPlus
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery11

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

4 other styles of Next

Same theme and same licence — these are preset designs, not separate purchases.

Hue Shopify theme — common questions

How much does the Hue Shopify theme cost?
Hue by Someone You Know costs $150 USD (one-off) in the Shopify Theme Store.
Who is the Hue theme best for?
Established or scaling fashion/apparel brands wanting a soft, editorial, lifestyle-driven storefront with strong lookbook and collection presentation.
When should you not use the Hue theme?
You need a high-density catalog layout, bold maximalist branding, or sell in verticals outside fashion/apparel like electronics or food.
How many styles does Next include?
Next ships 5 preset styles, including Hue. They share one licence, so buying the theme gives you all of them.
When was the Hue theme released?
Next was first released on 13 October 2023, and was last updated on 26 August 2026 across 21 releases.
Is there a live demo of the Hue theme?
Yes — the official Hue demo store is at https://theme-next-fashion.myshopify.com/

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