Utro
Marble theme · by BigStart
$250100% positive · 34 reviews
A soft, editorial skincare theme with large product photography, close-up beauty portraits, and pastel color blocking suited to a focused product line.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 19 December 2022
- Last updated
- 28 January 2026 · v4.0.4
- Updates
- 27 releases
IndustryBeauty skincare
StyleEditorialMinimalPlayful
PositioningDtc modernMid market
LayoutImage ledStorytellingWhitespace generous
CatalogueSmall 1 20
StageFirst storeScaling
Features
42Cart and checkout6
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion13
- Blogs
- Countdown timer
- Cross-selling
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Quick view
- Recently viewed
- Recommended products
- Stock counter
Merchandising16
- Animation
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery9
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
2 other styles of Marble
Same theme and same licence — these are preset designs, not separate purchases.
Utro Shopify theme — common questions
- How much does the Utro Shopify theme cost?
- Utro by BigStart costs $250 USD (one-off) in the Shopify Theme Store.
- Who is the Utro theme best for?
- DTC skincare or beauty brands with a small, tightly curated catalog (one or two hero collections) wanting an elegant, story-driven presentation with strong imagery and playful color accents.
- When should you not use the Utro theme?
- You have a large multi-category catalog needing heavy filtering, or want a stark luxury/minimal look rather than a soft, colorful, playful feel.
- How many styles does Marble include?
- Marble ships 3 preset styles, including Utro. They share one licence, so buying the theme gives you all of them.
- When was the Utro theme released?
- Marble was first released on 19 December 2022, and was last updated on 28 January 2026 across 27 releases.
- Is there a live demo of the Utro theme?
- Yes — the official Utro demo store is at https://marble-theme-morning.myshopify.com/
