Soho
Luxe theme · by Winter Studio
$500100% positive · 65 reviews
A polished, image-heavy Shopify theme built for contemporary athletic and loungewear brands, with strong support for lookbooks, video banners, and product filtering.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 17 June 2024
- Last updated
- 2 September 2026 · v15.1.0
- Updates
- 39 releases
IndustryFashion womensFashion mensSports fitness
StyleMinimalEditorialDark modeCorporate clean
PositioningDtc modernMid market
LayoutImage ledLookbook ledWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
52Cart and checkout7
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion20
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising18
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery8
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Luxe
Same theme and same licence — these are preset designs, not separate purchases.
Soho Shopify theme — common questions
- How much does the Soho Shopify theme cost?
- Soho by Winter Studio costs $500 USD (one-off) in the Shopify Theme Store.
- Who is the Soho theme best for?
- DTC apparel and activewear brands wanting a moody, editorial hero-image driven homepage with clean product grids and men's/women's category splits.
- When should you not use the Soho theme?
- You sell a large multi-category catalog needing heavy filtering, or you want a bright, playful, or artisanal feel rather than a cool-toned athletic aesthetic.
- How many styles does Luxe include?
- Luxe ships 4 preset styles, including Soho. They share one licence, so buying the theme gives you all of them.
- When was the Soho theme released?
- Luxe was first released on 17 June 2024, and was last updated on 2 September 2026 across 39 releases.
- Is there a live demo of the Soho theme?
- Yes — the official Soho demo store is at https://luxethemedemotwo.myshopify.com/
