Charm
Line theme · by Xotiny
$260100% positive · 2 reviews
A minimal, editorial jewellery theme built around full-bleed lifestyle photography and a clean product grid, with a large promotional hero and marquee banner for sales.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 15 October 2025
- Last updated
- 22 July 2026 · v2.0.0
- Updates
- 4 releases
IndustryJewellery
StyleMinimalLuxuryEditorial
PositioningDtc modernLuxury premium
LayoutImage ledWhitespace generousLookbook led
CatalogueSmall 1 20
StageFirst storeScaling
Features
40Cart and checkout6
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Marketing and conversion10
- Countdown timer
- EU translations (EN, FR, IT, DE, ES)
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recommended products
- Stock counter
Merchandising15
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery10
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Line
Same theme and same licence — these are preset designs, not separate purchases.
Charm Shopify theme — common questions
- How much does the Charm Shopify theme cost?
- Charm by Xotiny costs $260 USD (one-off) in the Shopify Theme Store.
- Who is the Charm theme best for?
- Jewellery or fine accessories brands with a small catalog who want a high-end, photography-driven storefront and rely on strong lifestyle imagery over dense product listings.
- When should you not use the Charm theme?
- You have a large catalog needing heavy filtering, sell low-cost volume goods, or need a text-dense/technical layout rather than an image-led editorial feel.
- How many styles does Line include?
- Line ships 4 preset styles, including Charm. They share one licence, so buying the theme gives you all of them.
- When was the Charm theme released?
- Line was first released on 15 October 2025, and was last updated on 22 July 2026 across 4 releases.
- Is there a live demo of the Charm theme?
- Yes — the official Charm demo store is at https://xo-line-wristgems.myshopify.com/
