Routine
Flawless theme · by Ascend Themes
$320100% positive · 45 reviews
A skincare-focused DTC theme with editorial, close-up beauty photography, shop-by-concern navigation, and conversion features like quizzes, UGC feeds, and subscription support.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 20 June 2024
- Last updated
- 24 August 2026 · v12.1.0
- Updates
- 25 releases
IndustryBeauty skincare
StyleMinimalEditorialWarm artisanal
PositioningDtc modernMid marketSubscription
LayoutImage ledWhitespace generousStorytellingEditorial blog heavy
CatalogueMedium 20 250
StageScalingEstablished
Features
55Cart and checkout7
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion20
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising18
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Flawless
Same theme and same licence — these are preset designs, not separate purchases.
Routine Shopify theme — common questions
- How much does the Routine Shopify theme cost?
- Routine by Ascend Themes costs $320 USD (one-off) in the Shopify Theme Store.
- Who is the Routine theme best for?
- Skincare or cosmetics brands with a curated 20-250 SKU catalog who want an editorial, image-heavy storytelling site with quiz-driven personalization and social proof.
- When should you not use the Routine theme?
- You sell a huge catalog needing heavy filtering, or a non-beauty vertical where the routine/skin-concern layout won't fit your product logic.
- How many styles does Flawless include?
- Flawless ships 5 preset styles, including Routine. They share one licence, so buying the theme gives you all of them.
- When was the Routine theme released?
- Flawless was first released on 20 June 2024, and was last updated on 24 August 2026 across 25 releases.
- Is there a live demo of the Routine theme?
- Yes — the official Routine demo store is at https://flawless-demo-store-routine-dgbmxhaj.myshopify.com/
