Illusion
Egoiste theme · by Apparent Collective
$38094% positive
An image-led eyewear theme with editorial full-bleed portrait photography and lookbook-style navigation designed to showcase a curated frame collection.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 18 August 2026
- Last updated
- 11 September 2026 · v1.1.0
- Updates
- 2 releases
IndustryFashion womensFashion mensBags accessories
StyleEditorialMinimalLuxury
PositioningLuxury premiumDtc modern
LayoutImage ledLookbook ledWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
53Cart and checkout6
- Cart notes
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion22
- Age verifier
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick order list
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery9
- Back-to-top button
- Breadcrumbs
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Egoiste
Same theme and same licence — these are preset designs, not separate purchases.
Illusion Shopify theme — common questions
- How much does the Illusion Shopify theme cost?
- Illusion by Apparent Collective costs $380 USD (one-off) in the Shopify Theme Store.
- Who is the Illusion theme best for?
- DTC eyewear or fashion accessory brands with a moderate SKU count and professional model photography who want a premium, editorial storefront feel.
- When should you not use the Illusion theme?
- You lack high-quality lifestyle/portrait photography, sell a huge catalog needing dense grid browsing, or need a budget-friendly value-positioned look.
- How many styles does Egoiste include?
- Egoiste ships 5 preset styles, including Illusion. They share one licence, so buying the theme gives you all of them.
- When was the Illusion theme released?
- Egoiste was first released on 18 August 2026, and was last updated on 11 September 2026 across 2 releases.
- Is there a live demo of the Illusion theme?
- Yes — the official Illusion demo store is at https://egoiste-illusion.myshopify.com/
