Distinctive
by Fuel Themes
$36092% positive · 37 reviews
An editorial, image-forward fashion theme with bold typography and lookbook-style storytelling suited to apparel brands selling a mid-to-large catalog.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 15 December 2023
- Last updated
- 6 August 2026 · v8.0.0
- Updates
- 29 releases
IndustryFashion womensFashion mens
StyleEditorialLuxuryMinimal
PositioningDtc modernLuxury premiumMid market
LayoutImage ledLookbook ledEditorial blog heavyWhitespace generous
CatalogueMedium 20 250
StageScalingEstablished
Features
52Cart and checkout7
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion18
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Distinctive
Same theme and same licence — these are preset designs, not separate purchases.
Distinctive Shopify theme — common questions
- How much does the Distinctive Shopify theme cost?
- Distinctive by Fuel Themes costs $360 USD (one-off) in the Shopify Theme Store.
- Who is the Distinctive theme best for?
- Fashion or apparel DTC brands wanting a premium, magazine-style presentation with strong photography, lookbooks, and seasonal drops across men's and women's lines.
- When should you not use the Distinctive theme?
- You sell a small single-product catalog, need a dense grid/marketplace feel, or want a budget value-volume aesthetic rather than editorial polish.
- How many styles does Distinctive include?
- Distinctive ships 4 preset styles, including Distinctive. They share one licence, so buying the theme gives you all of them.
- When was the Distinctive theme released?
- Distinctive was first released on 15 December 2023, and was last updated on 6 August 2026 across 29 releases.
- Is there a live demo of the Distinctive theme?
- Yes — the official Distinctive demo store is at https://distinctive-main.myshopify.com/
