Clarity
Creative theme · by Safe As Milk
$100100% positive · 19 reviews
A clean, image-led Shopify theme built around supplement and wellness product photography, with mood tiles, bundle collections, and a soft neutral palette.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 30 November 2022
- Last updated
- 14 September 2026 · v9.2.0
- Updates
- 20 releases
IndustrySupplements wellnessBeauty skincare
StyleMinimalOrganic naturalScandi
PositioningDtc modernMid market
LayoutImage ledWhitespace generousGrid dense
CatalogueSmall 1 20
StageFirst storeScaling
Features
44Cart and checkout6
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Sign in with Shop
- Slide-out cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion16
- Age verifier
- Blogs
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising13
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product options
- Product tabs
- Product videos
- Size chart
- Slideshow
- Usage information
Product discovery9
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
3 other styles of Creative
Same theme and same licence — these are preset designs, not separate purchases.
Clarity Shopify theme — common questions
- How much does the Clarity Shopify theme cost?
- Clarity by Safe As Milk costs $100 USD (one-off) in the Shopify Theme Store.
- Who is the Clarity theme best for?
- DTC wellness, supplement, or beauty brands with a small-to-medium catalog who want a calm, photography-driven storefront with bundle/collection merchandising built in.
- When should you not use the Clarity theme?
- You have a huge multi-category catalog needing heavy filtering, or you want a loud, high-energy brand look rather than a soft, minimal wellness aesthetic.
- How many styles does Creative include?
- Creative ships 4 preset styles, including Clarity. They share one licence, so buying the theme gives you all of them.
- When was the Clarity theme released?
- Creative was first released on 30 November 2022, and was last updated on 14 September 2026 across 20 releases.
- Is there a live demo of the Clarity theme?
- Yes — the official Clarity demo store is at https://creative-theme-clarity.myshopify.com/
