Fluor
Colors theme · by Small Victories
$24093% positive · 106 reviews
A minimal, whitespace-heavy Scandi-style theme built around large lifestyle photography and simple category tiles, suited to men's fashion and lifestyle goods brands.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 2 December 2016
- Last updated
- 2 December 2025 · v10.1.1
- Updates
- 153 releases
IndustryFashion mensFootwearBags accessoriesTextiles
StyleMinimalScandiEditorial
PositioningDtc modernMid market
LayoutImage ledWhitespace generousGrid dense
CatalogueMedium 20 250
StageFirst storeScaling
Features
35Cart and checkout6
- Cart notes
- In-store pickups
- Pre-order
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion12
- Blogs
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising11
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
Product discovery7
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
2 other styles of Colors
Same theme and same licence — these are preset designs, not separate purchases.
Fluor Shopify theme — common questions
- How much does the Fluor Shopify theme cost?
- Fluor by Small Victories costs $240 USD (one-off) in the Shopify Theme Store.
- Who is the Fluor theme best for?
- DTC fashion, footwear, or accessories brands with a curated mid-sized catalog wanting a clean, understated visual presentation with strong lifestyle imagery.
- When should you not use the Fluor theme?
- You need dense filtering for a huge catalog, a maximalist or highly branded look, or you're selling into a luxury-premium positioning that needs richer visual flourish.
- How many styles does Colors include?
- Colors ships 3 preset styles, including Fluor. They share one licence, so buying the theme gives you all of them.
- When was the Fluor theme released?
- Colors was first released on 2 December 2016, and was last updated on 2 December 2025 across 153 releases.
- Is there a live demo of the Fluor theme?
- Yes — the official Fluor demo store is at https://colors-theme-fluor.myshopify.com/
