Press
Baseline theme · by Switch
$42099% positive · 95 reviews
A bold, retro-leaning coffee/food-focused theme with oversized editorial type, pill-shaped filter tags, and warm packaging photography as the visual centerpiece.
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Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 25 May 2021
- Last updated
- 4 August 2026 · v5.4.0
- Updates
- 55 releases
IndustryCoffee teaFood gourmet
StyleRetro vintageEditorialBold maximalist
PositioningDtc modernMid market
LayoutImage ledFilter heavyEditorial blog heavy
CatalogueSmall 1 20
StageFirst storeScaling
Features
32Cart and checkout4
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
Marketing and conversion9
- Blogs
- Countdown timer
- FAQ page
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Recently viewed
- Recommended products
Merchandising13
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
Product discovery8
- Breadcrumbs
- Collection page navigation
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Baseline
Same theme and same licence — these are preset designs, not separate purchases.
Press Shopify theme — common questions
- How much does the Press Shopify theme cost?
- Press by Switch costs $420 USD (one-off) in the Shopify Theme Store.
- Who is the Press theme best for?
- DTC coffee, tea, or gourmet food brands with a small curated catalog who want strong brand personality and a filter-driven browsing experience.
- When should you not use the Press theme?
- You need a neutral, minimal look for luxury goods or you have a huge SKU catalog needing dense grid browsing rather than tag-based filtering.
- How many styles does Baseline include?
- Baseline ships 5 preset styles, including Press. They share one licence, so buying the theme gives you all of them.
- When was the Press theme released?
- Baseline was first released on 25 May 2021, and was last updated on 4 August 2026 across 55 releases.
- Is there a live demo of the Press theme?
- Yes — the official Press demo store is at https://baseline-preset-coffee.myshopify.com/
