Pristine
Allure theme · by UTD BV
$10090% positive · 30 reviews
A soft, editorial beauty theme with large lifestyle imagery, generous whitespace, and serif typography suited to skincare brands with a small, curated product line.
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Talk to Felltop- Released
- 29 July 2025
- Last updated
- 11 September 2026 · v1.2.5
- Updates
- 9 releases
IndustryBeauty skincare
StyleMinimalEditorialOrganic naturalScandi
PositioningDtc modernMid market
LayoutImage ledWhitespace generousStorytelling
CatalogueSmall 1 20
StageFirst storeScaling
Features
57Cart and checkout8
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion21
- Age verifier
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising18
- Animation
- Before/after image slider
- Color swatches
- Combined listingPlus
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Allure
Same theme and same licence — these are preset designs, not separate purchases.
Pristine Shopify theme — common questions
- How much does the Pristine Shopify theme cost?
- Pristine by UTD BV costs $100 USD (one-off) in the Shopify Theme Store.
- Who is the Pristine theme best for?
- Skincare or clean-beauty DTC brands with a small product catalog wanting an aspirational, editorial storefront with strong lifestyle photography and ingredient storytelling.
- When should you not use the Pristine theme?
- You have a large multi-category catalog needing heavy filtering, or you want a bold/loud brand look rather than a soft, muted, understated aesthetic.
- How many styles does Allure include?
- Allure ships 5 preset styles, including Pristine. They share one licence, so buying the theme gives you all of them.
- When was the Pristine theme released?
- Allure was first released on 29 July 2025, and was last updated on 11 September 2026 across 9 releases.
- Is there a live demo of the Pristine theme?
- Yes — the official Pristine demo store is at https://allure-demo-skin.myshopify.com/
