Choice
Adorn theme · by Vowel Web
$27097% positive · 29 reviews
A luxury-positioned theme built around watches, bags, and sunglasses with dark, moody photography and gold accent styling.
Need this built properly?
Felltop designs and builds Shopify stores — theme customisation, migrations and CRO.
Talk to Felltop- Released
- 26 June 2025
- Last updated
- 18 August 2026 · v2.3.6
- Updates
- 14 releases
IndustryWatchesBags accessoriesJewelleryFashion womens
StyleLuxuryEditorialDark mode
PositioningLuxury premiumMid market
LayoutImage ledLookbook ledWhitespace generousStorytelling
CatalogueMedium 20 250
StageScalingEstablished
Features
57Cart and checkout8
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
- Sticky cart
Customer accounts and sign-in1
- Account menu
Marketing and conversion22
- Age verifier
- Back-in-stock alert
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quantity pricingPlus
- Quick order list
- Quick view
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising17
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Ingredients or nutritional information
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery11
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
- Swatch filters
4 other styles of Adorn
Same theme and same licence — these are preset designs, not separate purchases.
Choice Shopify theme — common questions
- How much does the Choice Shopify theme cost?
- Choice by Vowel Web costs $270 USD (one-off) in the Shopify Theme Store.
- Who is the Choice theme best for?
- Fashion accessories brands selling watches, handbags, sunglasses, or jewellery who want a premium, editorial dark-themed storefront with rich imagery.
- When should you not use the Choice theme?
- You sell a large catalog of varied products, need a bright/light aesthetic, or are a budget-focused volume retailer.
- How many styles does Adorn include?
- Adorn ships 5 preset styles, including Choice. They share one licence, so buying the theme gives you all of them.
- When was the Choice theme released?
- Adorn was first released on 26 June 2025, and was last updated on 18 August 2026 across 14 releases.
- Is there a live demo of the Choice theme?
- Yes — the official Choice demo store is at https://adorn-classic-demo.myshopify.com/
